Yips Yogurt Chips

Yips Yogurt Chips is a one-of-a-kind treat that combines real Greek yogurt, granola, and honey in a freeze-dried, ready-to-eat snack. The problem was, they were stuck between markets and not sure where to place their product in stores or how to appeal to a more adult audience (they already make freeze-dried yogurt for babies, this is for the big kids!).

By doing a deep-dive strategy session and a lot of follow-ups, we found their current branding was just too immature for the health conscious adult audience they were aiming for. By creating a more polished logo and packaging, we were able to keep their playfulness while elevating it enough to sell to their target customer.